BIO
| Synergy Photographic, west Michigan advertising photo studio |
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| Synergy Photographic, Inc. is the joint effort of Brad Lampe and Terence Mahone, two photographers with extensive experience serving a wide range of clients. It is the nature of our business to have long term relationships with a relatively small number of clients. If we are to succeed, it is crucial that each client feel understood, accomodated, and comfortable with every photo and every job. We must earn trust project by project. Why do clients come to us? To communicate; to find a visual solution that says something about a product or a process that words or illustrations cannot convey. Somehow we must come to an understanding of what that idea is before we can begin to record the image. Ultimately, our job is to capture the client's photograph, and that always seems to involve a bit of mindreading. We hope that when the client leaves the studio, that when the project is published, our clients feel as if we have worked to move the project beyond their concepts to realize the full potential of what each photo could be. Synergy refers to working together, to a collective, coordinated effort, to that ineffable quality that pushes the value of the whole beyond the sum of the parts. It reflects our attitude not only of how the Synergy team works together, but of how we work with our clients. |